Financial Clarity Platform

Your prospects arrive informed.
Your first call starts where a
third meeting used to.

TruFolio is a white-labeled financial clarity platform for licensed financial professionals. Your prospects complete a guided financial assessment — no account numbers, no passwords, no friction. You receive a complete intelligence brief before you dial.

Contact Sales → View Pricing

Step Assessment

10min

Avg. Completion

Specialties Supported

Account Numbers Required

The Problem

Financial professionals are flying blind on the first call

Most Americans have never seen a complete picture of their own finances. They live paycheck to paycheck, carry debt they don't fully understand, and approach financial conversations with anxiety rather than clarity.

Financial professionals — insurance agents, mortgage brokers, advisors, realtors, and CPAs — know this. They spend the first conversation gathering basic information instead of delivering value. The first call is a discovery call, not a conversion call.

TruFolio fixes the gap between lead assignment and first contact. The prospect arrives financially prepared. The professional arrives with a complete brief. The conversation starts at a different level entirely.

36%

of Americans have a written financial plan — leaving 64% without clarity on where they stand.

Schwab Modern Wealth Survey, 2024

61%

are living paycheck to paycheck — yet most have never completed a full financial picture.

LendingClub Report, 2023

65%

feel behind on retirement savings — the exact conversation financial professionals need to have.

Ramsey Solutions, 2025

How It Works

Three things happen before you dial

TruFolio sits between lead assignment and first contact — automating three steps that used to happen manually, slowly, or not at all.

Step 01

🎯

Prospect completes a guided assessment

Your branded link sends the prospect through a 6-step financial interview — income, expenses, debts, mortgage, retirement, and savings. Voice AI guides them hands-free. No account numbers. No passwords. No friction. Average completion: 10 minutes.

Step 02

🤝

Trust is established before the call

The prospect sees your photo, name, credentials, and license number before they begin. By the time they finish, they know who's calling, why you're qualified, and that their information is handled professionally. You're not a stranger when you dial.

Step 03

📊

You receive a complete intelligence brief

The moment the prospect submits, your portal receives their Financial Clarity Score, full financial snapshot, DTI, home equity, retirement position, and specialty-aware flags with suggested conversation openers. Discovery is done before hello.

The Defensible Position

TruFolio is the only platform that serves both sides simultaneously

Budgeting apps serve the consumer. CRM tools serve the professional. TruFolio is the first platform that simultaneously gives the prospect financial clarity and gives the professional lead intelligence — in the same 10-minute interaction. Neither side is served well by any existing tool. The combination creates a flywheel: better prospect experience leads to higher completion rates, which leads to more value for the professional, which leads to more agents sharing the link.

Why TruFolio

Built for licensed professionals

Every feature is designed around the way financial professionals actually work — and the way prospects actually think about their finances.

🏷️

Fully white-labeled

Prospects see your name, photo, credentials, and brand — not TruFolio's. Your personalized subdomain. Your colors. Your professional identity, front and center from the first screen.

🎙️

AI-guided voice interview

ElevenLabs voice AI reads each question aloud. The prospect speaks their answers hands-free. Form fields fill automatically. No typing required. Completion rates are dramatically higher than traditional web forms.

🔒

No sensitive data required

TruFolio never asks for account numbers, Social Security numbers, bank login credentials, or tax returns. Prospects provide self-reported balances and amounts — enough to build a complete financial picture without the privacy risk.

⚡

Real-time intelligence brief

The moment a prospect submits, your portal receives their complete financial snapshot — Financial Clarity Score, DTI, home equity, retirement position, debt waterfall, and specialty-specific conversation starters. No manual entry. No waiting.

🏠

Mortgage intelligence built in

Live amortization analysis. ARM adjustment warnings. Balloon payment alerts. Bi-weekly acceleration modeling. Escrow and T&I handling. The most complete mortgage analysis available in a prospect assessment tool.

🔗

No integration required

Send your TruFolio link anywhere — email, text, CRM, social, or your website. Prospects click, complete, and submit. Your portal updates automatically. No API connections. No developer. No training.

Specialties

Purpose-built for every financial specialty

TruFolio's intelligence brief adapts to your specialty — the flags, conversation starters, and product signals that matter to you are surfaced automatically.

🛡️

Insurance Agent

Income protection gaps, life need, disability, LTC, asset coverage

🏡

Mortgage Broker

LTV, equity access, refi opportunity, DTI qualification, PMI elimination

🏠

Real Estate Agent

True monthly capacity, complete picture before home search begins

📈

Financial Advisor

Retirement gaps, Roth conversion, unmatched 401k, net worth planning

📋

CPA / Tax Pro

Pre-tax vs Roth structure, HSA optimization, business income flags

Pricing

Simple, transparent pricing

No setup fees. No contracts. 30-day free trial on every plan — then billed monthly. Grow beyond your plan's seats and pay per seat at your plan's rate — never forced into a higher tier.

Solo

$89

1 agent seat

Growth

$325

5 agent seats

$65/additional seat

Team

$600

10 agent seats

$60/additional seat

Agency

$1,375

25 agent seats

$55/additional seat

Enterprise

Custom

Unlimited seats

Negotiated per-seat

30-day free trial · Credit card required, not charged until day 31 · 5-day refund window · Cancel anytime